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上半年完成年销目标46.79% 东风商用车三大领域新升级

时间:2019-07-16
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进入7月份,2019年重卡市场的“上半场”较量也正式告一段落。《运输人》记者了解到,上半年国内市场重卡售出约64万年,较去年同期的68万辆微降。/p>

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?在这样的市场环境下,东风商用车实现了逆势增长,上半年累计销售中重卡97317辆,同比增长1.67%,完成了年度挑战目标的46.79%。可以说,东风商用车以“打造商用车领先新优势”为指引,通过对产品,营销和服务三大领域的升级,取得了如今的良好成绩。

产品升级:各细分市场同步发力

数据显示,6月东风商用车公司销售中重卡15876辆,同比增长1.87%。重卡销售14730辆,同比增长7.40%,中卡销售1146辆,环比增长28.76%。

1- 6月,东风商用车牵引车销售2.9万余台,载货销售1.99万余台,专用车销售1.2万余台,市场份额同比提升1.1%,后市场半年销售突破13亿,再创新高

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?其中,两款新品功不可没。东风天龙KL是东风商用车历时7年打造的全新重卡平台,与D310平台的天龙相比,该车搭载东风风神dCi11发动机,最大功率为465马力,最大扭矩可达2200牛米,动力性能得到了进一步提升。

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?东风天锦KR是东风商用车“生产一代,开发一代,准备一代”的产品开发规划下诞生的新一代中卡平台。它不仅在外观上极为出众,更具有科技节油,舒适智能,品质可靠,运营高效,安全护航等核心特点。

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据报道,该车型配备了符合欧6技术排放标准的发动机。变速箱和后桥都是全新设计。在确保?烤⒌亩κ涑龅耐保梢月愀髦肿罡吒汉梢螅⑹视κ姓郎翟耸涞取4送猓恍┲鞫捅欢踩叮缑で嗖夂统档榔耄笵560更安全可靠。

营销升级:专注于“后市场”实现突破

2019年1月,东风商用车有限公司明确规定了2019年的经营目标:中型和重型卡车销量达到208,000辆,市场份额增加到18%。

为此,东风商用车“继续不放松,不放弃每一次机会”,始终保持着进攻姿态。潜在市场突破了15个新网络,潜在区域的总体份额增加了1个百分点。

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事实上,早在2018年,东风商用车就推出了“精准营销”模式。通过调整营销结构,实现了营销与分销之间的分工,管理商品战略图,提高了客户覆盖率,提高了转换效率。建立以“销售第一管理为核心”的精准营销体系,实施“网络转型”和“售后转型”。

对于东部地区,东风商用车市场和营销部门采取了三步战略:第一步是突破东部重点县级大市场,实现东部全面突破的第二步,第三步攻击东北蒙古新市场。有效措施在市场突破方面取得了良好效果。

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此外,东风商用车还致力于培育营销特种“狼”,建立精准的营销体系,不断推进客户主导管理,提高订单转换率,加快软产品开发和商业化,提高开发和营销能力。配件;优化供应商平台,专注于关键资源的风险管理和控制。数据显示,东风商用车上半年积极控制118,936辆。

Service Upgrade: Zhizhi Service Provider

In recent years, China's commercial vehicle market is in a period of transition. With the changes in user structure, the market has put more personalized demands on commercial vehicles, which requires manufacturers to provide new products and support with the times. Service. It is understood that from 2019 to the next five years, Dongfeng commercial vehicles will be converted from manufacturing enterprises to business-oriented enterprises.

Specifically, at present, the service radius of Dongfeng commercial vehicles in China has been successfully shortened to less than 100 kilometers. In the developed areas of eastern China, the service radius has even been shortened to 30-50 kilometers.

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Not only that, the Dongfeng Commercial Vehicle "Good Rate Center" is in trial operation and will be completed in the second half of the year. The center will provide users with a full range of good rate support to maximize the attendance of the user's vehicle.

It is understood that when the vehicle fails in the highway, the "Good Rate Center" will start the automatic fault detection and full-process fault management mode, and conduct 44 self-tests. The first phase of the project is to reduce the unplanned parking frequency by 15% and the planned parking time by 30%. In the second half of the year, the remote refresh service will be provided. If the user's vehicle has a software failure, it is no longer necessary to go to the service station for maintenance. Convenient.

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At present, although the demand for heavy trucks is not very strong, with the gradual implementation of the national six emission standards, the advantages of Dongfeng commercial vehicles in terms of products, marketing and services have been highlighted, and will become a strong reliance on their participation in market competition.

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